the physical act of birthing. At the level of twenty-first-century popular culture, however, motherhood and maternity have been appropriated by modern-day consumerism, particularly in Western cultures where specialized stores like Mother care sell fashionable maternity apparel, and Internet sites like The Mothers bliss Shopping Experience offer both goods and advice on mothering. While religious
• Pipeline Team
• Shipping/Logistics
• The User Experience Humans
*Henderson, NV, US
iv. SWOT Analysis
3. Organizational Culture
It’s the belief of Zappos that if you get the culture right, most of the other stuff like great customer service, or building a great long-term brand, or passionate employees
over $1 billion in 2008 by focusing relentlessly on customer service. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves, Tellme Networks, and of co
attractive phone!
From a research implemented by CM Research center
(1,200 people from 10 to 51 year old, got 9.59%)
The first ‘BEM-like’ marketing started with “Anymotion”
Anymotion?
Celebrity marketing : Lee hyolee
A music drama
Targeting for teenagers
20% up in brand favorability
It was First in KOREA,
But Not a completed one!
brand cosmetics, accessories and footwear
The stores are refreshed daily with new fashion items
In Sweden, Norway, Denmark, Finland, the Netherlands, Germany and Austria H&M offers fashion by internet and catalogue sales
H&M employs about 76,000 people
The turnover in 2009 was SEK 118,697 million
To offer the latest fashions, H&M has a design and buying department that creates clothing col
The mission statement clear Amazon’s IT act as a source of its competitive advantage, Amazon using it technology and theInternet develops utility of its service. According to the textbook, arrival of new technology often gives a company the opportunity to develop new business strategies. Amazon used theinternet and the associated strategies made e-commerce markets possible, to pursue a cost-l
the Korean government is trying to boost economy and recover from the recession, and thus, government subsidy will enhance the consumption level and will benefit Dell.
G. SWOT analysis
Strength
-Detailed product customization
-Relatively reasonable price
-Established brand power world wide
-No inventory- cut down of warehousing fees
Weakness
-Selling on theinternet
-The image of low
the characteristics of the blind
Attention of media on the iPhone is climax
Many users spread around the world
Rapidly changing perception of the trend
(Perception which is Cell phone or iPhone)
Many enthusiasts who advertise benefits and function of iPhone exist
Apple’s power users with confidence about Apple’s brand image exist
Customize function is unconventi
About H&M
Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all overthe world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
“H&M produces trendy fashion product and offer it for affordable price to consumer.“
- Rolph Erickson
.
.
4P - Product
H&
1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass overthe domestic market and grow